were drawn on a ribbon banner ornamenting the picture frame. Prior to adopting the bitten Apple as its logo, Apple used a complex logo featuring Isaac Newton sitting below an apple tree. Starting with iPhone 7 in 2016, Apple switched the typeface of the word mark "iPhone" to San Francisco on products and its website.
Starting in 2001, Apple gradually shifted towards using Myriad in its marketing. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. This is evident in the design and marketing of the company.įor at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. These change throughout the years with Apple's change of style in their products.
uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. Apple's first logo, hand drawn by Ronald WayneĪpple Inc.
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